Category: Strategy

Coronavirus Communication Pack

With the announcement by our President, COVID-19 is on everyone’s minds and is an important and urgent topic in...

Managing your business’ coronavirus communication

President Cyril Ramaphosa has declared a national state of disaster and with many areas of life being impacted as...

Nelson Mandela University enhances digital strategy with launch of new web portal

Nelson Mandela University recently launched an updated and expanded version of their web platform, after extensive research, planning and...

The importance of your people knowing their purpose

Aligning internal brand, purpose and culture Brands with purpose rise to the top. However, when employees have no personal...

Interactive content is no longer a “nice to have”

By Neil Bromehead, Digital Director at Stratitude It’s trends time again in digital land and if you’ve been paying...

It’s our 10 year anniversary, here’s what we’ve learned.

How healthy is your brand?

Do you feel like your brand is not in the shape it used to be, is a little off-colour...

Employee benefit marketing: Here’s how to ensure your staff know and use their benefits

Companies offer amazing benefits. We know this because we help several blue chip clients market these benefits to their...

Mindful marketing: A New Year’s resolution that will help you achieve results faster

For years I quoted best-selling author Malcolm Gladwell’s theory that it takes 10 000 hours to master a craft....

Want a more effective marketing agency? Let them into the inner circle

Why do agencies prefer to deal at executive level? Well, he who manages the budget, makes the decisions. Yes,...

Selecting a new agency? Here’s how to manage your pitch (and download a FREE scorecard)

Selecting an agency is not easy. We get it! Sitting on the agency’s side, we can see how difficult...

Presenting creative: Unpack your thinking first – or run 100 laps

Advice from an art director Johannesburg – As creatives, we often face the daunting task of having to present...