Category: Strategy

How healthy is your brand?

Do you feel like your brand is not in the shape it used to be, is a little off-colour...

Employee benefit marketing: Here’s how to ensure your staff know and use their benefits

Companies offer amazing benefits. We know this because we help several blue chip clients market these benefits to their...

Mindful marketing: A New Year’s resolution that will help you achieve results faster

For years I quoted best-selling author Malcolm Gladwell’s theory that it takes 10 000 hours to master a craft....

Want a more effective marketing agency? Let them into the inner circle

Why do agencies prefer to deal at executive level? Well, he who manages the budget, makes the decisions. Yes,...

Selecting a new agency? Here’s how to manage your pitch (and download a FREE scorecard)

Selecting an agency is not easy. We get it! Sitting on the agency’s side, we can see how difficult...

Presenting creative: Unpack your thinking first – or run 100 laps

Advice from an art director Johannesburg – As creatives, we often face the daunting task of having to present...

Balancing paid, owned and earned media – are you getting it right?

Is our owned, paid and earned media all aligned to give you the best possible return on your marketing...

When it comes to marketing, you should try playing pinball

“Wherever I click, tune, drive or page, there’s an ad being rammed down my throat!” This was the view...

How to protect your website from a smash-and-grab

Johannesburg – Hacking a website used to be a fairly complex and specialist business. H@xx0rs (I’m sure most hackers...

It’s time you start marketing like an investor

Haphazard. This is often the approach that businesses take to marketing, where they are easily side-tracked by fleeting, quick...

How do the Facebook News Feed changes impact brands?

Facebook has recently announced a major overhaul of its News Feed algorithm, to show more relevant content from friends...

How to get your new app noticed in a crowded market

Five million. That was the number of apps available for download from the Google Play and Apple App stores...