Chas Everitt’s New Brand Campaign Gives South Africans Reasons to Smile

In the hustle and bustle of the real estate world, it’s easy to lose sight of what truly matters – the people. But with Chas Everitt’s latest brand campaign, “Creating Smiles,” the focus is firmly on the human connections that make every property journey unique. 

“We’ve always believed that real estate is about people first; it’s about making our clients feel valued, understood, and ultimately, delighted,” says Berry Everitt, CEO of Chas Everitt International. “The ‘Creating Smiles’ campaign embodies our commitment to delivering exceptional experiences, no matter the property needs or location.”  

Traditionally, real estate smiles are reserved for the end of the journey – moving into a dream home or closing a deal. However, with Chas Everitt, smiles accompany every step of the process. From the initial meeting with an agent to the meticulous marketing of their homes, from the excitement of showhouses to the anticipation of viewings, every step is accompanied by a Chas Everitt agent who is focused on evoking positivity and happiness. 

“This campaign isn’t just the product of a brainstorming session,” says Sylvia Zanetti, MD and lead strategist of marketing agency Stratitude. “We immersed ourselves in the world of Chas Everitt. We sat in Chas Everitt team meetings and really listened to how clients are approached, we attended award functions to understand what made achievers special, we spoke directly with agents and asked clients what stood out for them about their experiences with Chas Everitt. What emerged was a deep understanding of how, across the business, it’s always about the people first.  The “Creating Smiles” campaign is a natural extension to bring this to life.” 

At the heart of the campaign is the belief that real estate is a human experience. The campaign captures real emotions and genuine smiles, showcasing that with Chas Everitt, the journey itself is as fulfilling as the destination.  “Whether Chas Everitt is creating smiles one property at a time, or one transfer at a time, one family or one business at a time, it’s about those moments when someone is truly happy with their experience, be it a big moment or a phone call to get an update on a listing” says Zanetti. 

But the campaign doesn’t end with a catchy slogan. “Creating Smiles” is a commitment to constant evolution and innovation. “Each of our agents is a brand ambassador,” Everitt emphasises. “Backed by technology, a team of experts and our promise to deliver exceptional experiences, we remain dedicated to delivering an uplifting and efficient real estate experience for every client.” 

In a world craving authenticity and empathy, Chas Everitt stands as a beacon of integrity in the industry. Zanetti concludes, “As partners in this journey, we’re proud to spread the message of ‘Creating Smiles’ – one property at a time.” 

Ready to experience the Chas Everitt difference? Click here to see the campaign concept and start your own smile-filled journey. 

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