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Looking to expand your business internationally? Overcome marketing pitfalls by finding the right marketing partner locally.

In today’s digital, globalised world, the proliferation of digital enables companies to expand internationally and reach local, in-country markets at a scale and speed never seen before.

While these businesses often start their international expansion by appointing local in-country resellers, distributors or sales teams, local marketing insight and understanding is vital to ensure that the brand is made relevant to those markets and that ultimately, it sells.

Only once their distribution has been set up, are we seeing many South African businesses start searching for in-country marketing expertise to help promote them locally.  

Avoid pitfalls by getting local insight

Questions like “Will the product sell well in the targeted culture?”, “Is the target market familiar with the product or service?” and “Are there local language or culture considerations that should be taken into account?” should be considered when international expansion is on the cards and not as an afterthought once the product is ready for shipping.

It makes business sense to get an in-country marketing partner on board from the outset, to get an in-depth understanding of the local market, consumers, culture and competitors. But, not knowing any agencies or not having worked with them before, can end up being a costly exercise – especially if you start your search by relying on Google.

Partner with a local agency that has international know-how

A solution to this is to partner with a local agency that firstly understands the product or service in the South African context, and then leverage their relationships with international agencies, who they can use to consult on the in-country expansion.

If you’re not yet a global advertiser, however, international agency networks can be expensive and might not be the right fit when looking for local market insights and advice.

By first working with a local agency, clients have the added benefit of not having to deal with a completely new agency but rather with familiar, local teams that can pull in international counterparts when required.

Get the benefits of in-country owner-managed agencies

We are part of AMIN Worldwide, a global network of independently-owned agencies, which gives our clients the benefit of having access to owner-managed agencies that are more nimble, adaptable, original, cost-effective, responsive and entrepreneurial by nature.

Independent agencies have skin in the game. Each agency is focused on collaborative relationships and delivering outcomes to help their clients succeed. This business model fosters original thinking and an innovative attitude across the network.

If your business needs a flexible yet consistent international agency, consider an independent network. It’s about authentic collaboration that’s focused on achieving business outcomes and a relationship that puts you in the driving seat when managing global marketing investment.

Want to see how we can work together to help you achieve your expansion goals? Send us an email at info@stratitude.co.za.

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