Johannesburg – Stratitude has been appointed as the PR agency for the inaugural International Sourcing Fair (ISF), taking place from the 13th – 15th September 2017 at the Ticketpro Dome in Johannesburg. The fair is the first of its kind in Africa and is set to transform the face of buying across the continent.

ISF is a trade-only event and provides a platform for international suppliers and manufacturers to connect directly with local distributors, retailers and procurement departments from South Africa and the rest of the continent. The fair provides access to the latest global innovations, and retail and commercial product ranges for the home, office, gift and hospitality sectors.

“We are very excited to be working alongside the Reed Exhibitions’ team on the launch of the fair,” said Stella Carter, head of client service at Stratitude. “It’s a landmark event for Africa, and it’s our task to build the ISF brand and create awareness of the exhibition in South Africa and across the continent. As a member of AMIN Worldwide, Stratitude has access to an effective African network, which puts us in a good position to introduce and expand the ISF brand to the desired African countries.”

Developed and managed by Reed Exhibitions, Africa’s leading exhibitions network, ISF forms part of the company’s award-winning lifestyle, design and retail portfolio that includes well-known titles like Decorex SA and 100% Design South Africa.

ISF is expecting 200 exhibitors from at least 15 countries, with confirmed exhibitors coming from China, Turkey, Germany, India and Brazil.

“Stratitude has a strong PR offering which impressed us,” said Sian Cullingworth, portfolio director: lifestyle, design & retail at Reed Exhibitions. “We look forward to collaborating with their team to create a hugely successful event.”