{"id":1156,"date":"2025-08-12T15:02:33","date_gmt":"2025-08-12T15:02:33","guid":{"rendered":"https:\/\/www.stratitude.co.za\/blog\/?p=1156"},"modified":"2025-08-15T10:17:54","modified_gmt":"2025-08-15T10:17:54","slug":"stratitudes-creating-smiles-campaign-for-chas-everitt-honoured-at-2025-globey-awards%ef%bf%bc","status":"publish","type":"post","link":"https:\/\/www.stratitude.co.za\/blog\/stratitudes-creating-smiles-campaign-for-chas-everitt-honoured-at-2025-globey-awards%ef%bf%bc\/","title":{"rendered":"Creating Smiles Honoured at the Globey Awards 2025"},"content":{"rendered":"\n<p>Stratitude\u2019s campaign for Chas Everitt,&nbsp;<em>Creating Smiles<\/em>, has been recognised as a runner-up in the&nbsp;<strong>Most Effective<\/strong>&nbsp;category at the prestigious&nbsp;<strong>Globey Awards<\/strong>, hosted by the Advertising &amp; Marketing Independent Network (AMIN) Worldwide. The awards took place in June at the networks\u2019 Global CEO Conference in London, celebrating the most creative, effective, and collaborative campaigns from AMIN\u2019s 60+ member agencies worldwide.<\/p>\n\n\n\n<p>The Globey Awards honour campaigns that push creative boundaries, deliver measurable results, and showcase exceptional collaboration between agencies and clients. This year\u2019s competition attracted outstanding entries from across the globe, making recognition in any category a significant achievement.<\/p>\n\n\n\n<p>\u201cAs Chas Everitt\u2019s brand agency, we wanted to go beyond property listings and sales to uncover the heart of what makes the brand different,\u201d says&nbsp;<strong>Sylvia Zanetti<\/strong>, Managing Director of Stratitude. \u201cOur research revealed that Chas Everitt\u2019s strength lies in its agents\u2019 personal dedication &#8211; guiding clients with professionalism, care, and authenticity. A smiling client became the ultimate measure of success, inspiring our promise:&nbsp;<em>Creating Smiles &#8211; one property at a time<\/em>.\u201d<\/p>\n\n\n\n<p>Berry Everitt, CEO of Chas Everitt, adds:&nbsp;<em>\u201cThe \u2018Creating Smiles\u2019 campaign truly reflects who we are as a brand. It\u2019s not just about selling properties; it\u2019s about building relationships and creating positive experiences for our clients. This recognition on the global stage reinforces the value of putting people at the heart of everything we do.\u201d<\/em><\/p>\n\n\n\n<p>The&nbsp;<em>Creating Smiles<\/em>&nbsp;campaign cut through the noise in South Africa\u2019s property market by focusing on human connection over purely transactional messaging. This approach earned the campaign recognition alongside some of the most impactful work from agencies around the world.<\/p>\n\n\n\n<p>\u201cBeing acknowledged at the Globey Awards affirms that the most effective campaigns connect with people in meaningful ways,\u201d Zanetti adds. \u201cIt\u2019s about creating moments that inspire, uplift, and leave a lasting impression.\u201d<\/p>\n\n\n\n<p><strong>About the Globey Awards<\/strong><br>The Globey Awards are presented annually by AMIN Worldwide to celebrate excellence in advertising and marketing across its international network. Judged by industry leaders, the awards spotlight campaigns that embody creativity, effectiveness, and collaboration, setting new standards for the industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stratitude\u2019s campaign for Chas Everitt,&nbsp;Creating Smiles, has been recognised as a runner-up in the&nbsp;Most Effective&nbsp;category at the prestigious&nbsp;Globey Awards, hosted by the Advertising &amp; Marketing Independent Network (AMIN) Worldwide. The awards took &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.stratitude.co.za\/blog\/stratitudes-creating-smiles-campaign-for-chas-everitt-honoured-at-2025-globey-awards%ef%bf%bc\/\"> <span class=\"screen-reader-text\">Creating Smiles Honoured at the Globey Awards 2025<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stratitude | Creating Smiles Honoured at the Globey Awards 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stratitude.co.za\/blog\/stratitudes-creating-smiles-campaign-for-chas-everitt-honoured-at-2025-globey-awards\ufffc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stratitude | Creating Smiles Honoured at the Globey Awards 2025\" \/>\n<meta property=\"og:description\" content=\"Stratitude\u2019s campaign for Chas Everitt,&nbsp;Creating Smiles, has been recognised as a runner-up in the&nbsp;Most Effective&nbsp;category at the prestigious&nbsp;Globey Awards, hosted by the Advertising &amp; Marketing Independent Network (AMIN) Worldwide. The awards took &hellip; Creating Smiles Honoured at the Globey Awards 2025 Read More &raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stratitude.co.za\/blog\/stratitudes-creating-smiles-campaign-for-chas-everitt-honoured-at-2025-globey-awards\ufffc\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratitude\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-12T15:02:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-15T10:17:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stratitude.co.za\/blog\/wp-content\/uploads\/2025\/08\/ChasEveritt_Brand_CreatingSmiles_Facebook_CoverImages_JS_01-768x411-2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1413\" \/>\n\t<meta property=\"og:image:height\" content=\"715\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta 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