{"id":263,"date":"2017-03-08T06:22:22","date_gmt":"2017-03-08T06:22:22","guid":{"rendered":"http:\/\/www.stratitude.co.za\/blog\/?p=263"},"modified":"2017-03-08T06:22:22","modified_gmt":"2017-03-08T06:22:22","slug":"packaging-and-food-ingredient-leader-rebrands-with-fresh-new-look-and-launches-new-product-range","status":"publish","type":"post","link":"https:\/\/www.stratitude.co.za\/blog\/packaging-and-food-ingredient-leader-rebrands-with-fresh-new-look-and-launches-new-product-range\/","title":{"rendered":"Packaging and food ingredient leader rebrands with fresh new look and launches new product range"},"content":{"rendered":"

Global packaging specialists Garden Morris Packaging have changed their name to GMPF to reflect a broader product offering. In addition, the South African-based company also has a new website, brand and consumer product range, all designed and implemented by integrated agency Stratitude.<\/p>\n

<\/p>\n

\u201cOur very first task was coming up with a new name for a brand that has a 20-year history in the B2B industry,\u201d<\/em> says Stella Carter, head of client service at Stratitude. \u201cGarden Morris Packaging was named after owner Barbara Queally\u2019s childhood home in Ireland and while we wanted to retain an element of this heritage, we needed the new name to encompass their expanded product range, which now includes food ingredients. From this, GMPF was born.\u201d<\/em><\/p>\n

Along with the new name, Stratitude also designed a fresh, clean logo and brand. The old logo was a leaf design and this, together with the name Garden Morris, had an association to gardening, which the company wanted to move away from.<\/p>\n

\u201cOur thinking behind the logo was to keep the green but to use a fresh, crisp green and pair it with turquoise. These colours symbolise the trust that GMPF\u2019s clients put in the business, as well as the growth that comes as a result of partnering with the business,\u201d<\/em> explains Carter. \u201cEach letter is offset and packaged in a \u2018box\u2019, to illustrate how GMPF can source and pack any shape or size product that a customer needs.<\/em><\/p>\n

The next step for the agency was to develop a portal that would capture all the GMPF service and product offerings, whilst also allowing the company to easily showcase their portfolio to the various industries they cater to.<\/p>\n

According to Carter, \u201cOur challenge was that GMPF has such a big and broad product offering and the new portal needed to fully show their end-to-end service offering. To make it easy for each target market to navigate on the site, we grouped together products and brands and made the offerings stand out. The website is clean, crisp and corporate, which is in line with their new brand.\u201d<\/em><\/p>\n

The third element required of Stratitude was to develop a brand for GMPF\u2019s direct to consumer product range.<\/p>\n

\u201cWe\u2019ve created the Tastefully Yours range of products, which is for the home baker. Our inspiration for the logo was the humble chocolate button that\u2019s so delicious you just have to take a bite out of it. This \u2018bite mark\u2019 forms part of the logo, as all the Tastefully Yours products are mouth-watering and simply irresistible,\u201d<\/em> says Carter.<\/p>\n

To launch the brand, Stratitude designed the branding for the first Tastefully Yours Factory Shop in Bedfordview.<\/p>\n

\u201cI started Garden Morris Packaging in 1997 and so I had a personal connection to the old brand and the name, but I\u2019m thrilled with how Stratitude has tacked the entire project. They captured the essence of what GMPF does, while honouring the history of the name,\u201d says Barbara Queally, owner of GMPF.<\/p>\n

GMPF is the gifting, packaging and food ingredient market leader in South Africa. Visit the website at: www.gmpf.co.za<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Global packaging specialists Garden Morris Packaging have changed their name to GMPF to reflect a broader product offering. In addition, the South African-based company also has a new website, brand and consumer …<\/p>\n

Packaging and food ingredient leader rebrands with fresh new look and launches new product range<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[13,10],"tags":[],"yoast_head":"\nStratitude | Packaging and food ingredient leader rebrands with fresh new look and launches new product range<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stratitude.co.za\/blog\/packaging-and-food-ingredient-leader-rebrands-with-fresh-new-look-and-launches-new-product-range\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stratitude | Packaging and food ingredient leader rebrands with fresh new look and launches new product range\" \/>\n<meta property=\"og:description\" content=\"Global packaging specialists Garden Morris Packaging have changed their name to GMPF to reflect a broader product offering. 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