Integrated agency Stratitude has been appointed to redesign the Yotti\u2019s Turkish Delight brand across their full range of products. Yotti\u2019s is a proudly South African company that has been in the confectionery industry for 15 years.<\/p>\n
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\u201cWe\u2019re delighted that we\u2019ve been chosen for this project,\u201d says Stella Carter, head of client service at Stratitude. \u201cOur creative team has been sharpening their skills in design packaging, successfully growing this part of our portfolio. We have exciting ideas for the rebrand and can\u2019t wait to get started.\u201d<\/p>\n
In February 2017, Yotti\u2019s was bought by Beyers Brands, adding to the growing number of premium brands under the company\u2019s collection.<\/p>\n
\u201cStratitude redesigned a range of slabs for Beyers Chocolates and the result was a 48% increase in sales,\u201d said Kees Beyers, founder and CEO of Beyers Chocolates. \u201cThey were also our first choice to redesign our Chocolatier\u2019s Collection, so naturally when we wanted to create a new look for Yotti\u2019s, we called on Stratitude.\u201d<\/p>\n
The agency is tasked with creating a fresh, new identity for Yotti\u2019s that will separate it from competitors. The redesign must include subtle Turkish Design elements and showcase the brand in a unique, tasteful way.<\/p>\n
\u201cTurkish Delight packaging is easily recognised because the same colours and patterns tend to be used, and while we want to keep some of these traditional elements, we\u2019ll be adding a modern touch. \u201cYotti\u2019s has a gorgeous range of Turkish Delight and we can\u2019t wait to make the new packaging as irresistible as the product inside,\u201d says Carter.<\/p>\n","protected":false},"excerpt":{"rendered":"
Integrated agency Stratitude has been appointed to redesign the Yotti\u2019s Turkish Delight brand across their full range of products. Yotti\u2019s is a proudly South African company that has been in the confectionery …<\/p>\n