{"id":326,"date":"2017-08-22T14:11:19","date_gmt":"2017-08-22T14:11:19","guid":{"rendered":"http:\/\/www.stratitude.co.za\/blog\/?p=326"},"modified":"2017-08-23T07:33:56","modified_gmt":"2017-08-23T07:33:56","slug":"dream-rebrand-of-sas-favourite-chocolate-bear","status":"publish","type":"post","link":"https:\/\/www.stratitude.co.za\/blog\/dream-rebrand-of-sas-favourite-chocolate-bear\/","title":{"rendered":"Dream rebrand of SA\u2019s favourite chocolate bear"},"content":{"rendered":"

Beyers Chocolates launched Dream Bear, a milk chocolate bear treat with a delicious caramel centre. The bear, called Baxter, has become a South African favourite. To add new characters and introduce new flavours to the brand, Beyers turned to Stratitude.<\/p>\n

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\u201cWhen we created Dream Bear there was just one character, but because Baxter was so popular we knew we had to bring in other bears to expand the range,\u201d says Kees Beyers, CEO and founder of Beyers Chocolates. \u201cWe called on Stratitude as they\u2019ve had great success in rebranding a number of products under Beyers Brands.\u201d<\/p>\n

Beyers Chocolates did extensive market research, conducing tasting panels with children of different ages to determine the new flavours, with the two most popular choices being strawberry and vanilla. Stratitude was tasked with developing the Dream Bear story and creating two new characters, guided by the new flavours.<\/p>\n

\u201cWith a microphone in his hand, the original Baxter character was a soloist,\u201d says Ch\u00e9lin Sam Ramos, Art Director at Stratitude. \u201cIn keeping with the music theme we decided to create a band called the Dream Bears. This would have Baxter as the lead singer and include two new band members, with their own style, personality and musical instrument.\u201d<\/p>\n

Stratitude developed the character Becca, for the milk chocolate bear with a strawberry-flavoured centre, and the white chocolate bear with a vanilla centre was named Brady. The same character illustration that was used for Baxter was used for the two new bears because, according to Ramos, consumers were already familiar with the style of Baxter bear.<\/p>\n

\u201cWe were really excited about the strawberry flavour as the pink allowed us to introduce a female band member. We played around with Becca\u2019s character, so she\u2019s sweet and feminine but dig a little deeper and there\u2019s an unexpected side to her; she\u2019s the band\u2019s electric guitar player. With Brady, the obvious choice was to make him a white bear, as he\u2019s made from white chocolate with a vanilla centre. He\u2019s the drummer, the trendy, cool kid in the block,\u201d says Ramos.<\/p>\n

Baxter and his two new band members, Becca and Brady, are available at leading retailers. Stratitude has also expanded the range to include a Dream Bear party pack, which contains all three bears. The agency will announce when these party packs will be available in store.<\/p>\n

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Beyers Chocolates launched Dream Bear, a milk chocolate bear treat with a delicious caramel centre. The bear, called Baxter, has become a South African favourite. To add new characters and introduce new …<\/p>\n

Dream rebrand of SA\u2019s favourite chocolate bear<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[13,12],"tags":[],"yoast_head":"\nStratitude | Dream rebrand of SA\u2019s favourite chocolate bear<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stratitude.co.za\/blog\/dream-rebrand-of-sas-favourite-chocolate-bear\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stratitude | Dream rebrand of SA\u2019s favourite chocolate bear\" \/>\n<meta property=\"og:description\" content=\"Beyers Chocolates launched Dream Bear, a milk chocolate bear treat with a delicious caramel centre. 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