{"id":373,"date":"2018-02-05T09:51:14","date_gmt":"2018-02-05T09:51:14","guid":{"rendered":"http:\/\/www.stratitude.co.za\/blog\/?p=373"},"modified":"2018-02-05T09:51:14","modified_gmt":"2018-02-05T09:51:14","slug":"facebook-news-feed-changes-impact-brands","status":"publish","type":"post","link":"https:\/\/www.stratitude.co.za\/blog\/facebook-news-feed-changes-impact-brands\/","title":{"rendered":"How do the Facebook News Feed changes impact brands?"},"content":{"rendered":"

Facebook has recently announced a major overhaul of its News Feed algorithm, to show more relevant content from friends and family and less from brands and news companies. Here is a quick overview of the reason behind the changes and how these will impact your business:<\/p>\n

What is the reason for these changes?<\/strong><\/p>\n

The social media giant has been accused of disseminating misinformation, particularly in the past year around the US election.<\/p>\n

So, what exactly does it all mean? <\/strong><\/p>\n

Friends before brands! A user\u2019s newsfeed will first display updates from friends and family, while videos, posts and photos from businesses and media outlets (public content) will appear later.<\/p>\n

What will the effect be?<\/strong><\/p>\n

Businesses around the world will likely see a significant decrease in their organic traffic as Facebook implements the changes.<\/p>\n

What happens now?<\/strong><\/p>\n

While these changes are still months away, it\u2019s important to take action now. Businesses will need to rethink their Facebook and social media strategies for 2018 to find better \u2013 and new \u2013 ways to reach their audience. This includes increasing social media ad budgets and creating content that is even more engaging and relevant to encourage users to comment and share.<\/p>\n

We recommend you do the following to ensure that you get the most value from your Facebook marketing strategy<\/strong>:<\/strong><\/p>\n