{"id":407,"date":"2018-06-26T08:20:23","date_gmt":"2018-06-26T08:20:23","guid":{"rendered":"http:\/\/www.stratitude.co.za\/blog\/?p=407"},"modified":"2018-06-26T08:20:23","modified_gmt":"2018-06-26T08:20:23","slug":"signa-group-appoints-stratitude-new-strategic-full-service-agency","status":"publish","type":"post","link":"https:\/\/www.stratitude.co.za\/blog\/signa-group-appoints-stratitude-new-strategic-full-service-agency\/","title":{"rendered":"Signa Group appoints Stratitude as new strategic full service agency"},"content":{"rendered":"

Johannesburg <\/strong>\u2013 Signa Group, a leading business advisory and skills development business, has appointed Stratitude to position and differentiate the group in the industry.<\/p>\n

\u201cWe were looking for an agency that provides strategic consulting, as well as full campaign management, and Stratitude\u2019s offering made it an easy decision,\u201d says Murray Chabant, MD of Signa Group.<\/p>\n

The relationship started with the development of a brand strategy, and now Signa Group and its seven subsidiary companies have a clear positioning and purpose, which ensures that the combination of resources and efforts deliver against agreed objectives.<\/p>\n

\u201cPreviously, our marketing was done ad hoc and opportunistically, but with a clear strategy and campaign plan we are now all heading in the same direction, ensuring that every action we take delivers against a clear set of KPIs,\u201d continues Chabant.<\/p>\n

Stratitude is responsible for the management and execution of the group\u2019s Web, social media, direct marketing, internal communication and stakeholder engagement campaigns, and the challenge is what the agency thrives on.<\/p>\n

\u201cSigna Group has a great story to tell,\u201d says Sylvia Schutte, MD of Stratitude. \u201cThe business doesn\u2019t exist simply to tick B-BBEE boxes, their skills development, community upliftment, training and\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 B-BBEE initiatives make a real difference to individuals, communities, companies and society as a whole. Appointing us to tell that story is an honour and we are excited about how the campaign is going to roll out,\u201d continues Schutte.<\/p>\n","protected":false},"excerpt":{"rendered":"

Johannesburg \u2013 Signa Group, a leading business advisory and skills development business, has appointed Stratitude to position and differentiate the group in the industry. \u201cWe were looking for an agency that provides …<\/p>\n

Signa Group appoints Stratitude as new strategic full service agency<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[1],"tags":[],"yoast_head":"\nStratitude | Signa Group appoints Stratitude as new strategic full service agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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