{"id":493,"date":"2020-01-28T07:54:12","date_gmt":"2020-01-28T07:54:12","guid":{"rendered":"https:\/\/www.stratitude.co.za\/blog\/?p=493"},"modified":"2020-07-31T09:25:35","modified_gmt":"2020-07-31T09:25:35","slug":"rgbc-appoints-stratitude-wixworth-gins-classic-positioning","status":"publish","type":"post","link":"https:\/\/www.stratitude.co.za\/blog\/rgbc-appoints-stratitude-wixworth-gins-classic-positioning\/","title":{"rendered":"RGBC appoints Stratitude for Wixworth gin\u2019s \u2018Be a classic positioning\u2019"},"content":{"rendered":"

RGBC, one of South Africa\u2019s largest distributors of premium alcohol brands, has appointed Johannesburg-based strategic communications and marketing agency, Stratitude, to promote Wixworth Gin\u2019s new positioning.<\/p>\n

Wixworth was launched to market in 2017 as a renosterbos-infused dry gin. The gin gained popularity for its traditional, yet distinctive, dry gin taste, making it a stand-out choice for gin drinkers in a market flooded with craft gin varieties.<\/p>\n

\u2018Be a classic\u2019 emphasises the significance of being yourself and doing things your way when everyone else is trying to fit in. When people try Wixworth, they love it for the way it is \u2013 a classic dry gin \u2013 no frills or fuss. This is the message that the brand wants to convey with the new positioning.<\/p>\n

\u201cWixworth Gin is a brand with distinction. It was originally created by exploring various recipes for a classic dry gin. We didn\u2019t want to follow trends. We wanted to create something that was special to us and that was true to what we love \u2013 our country, our people, and our way of life. We married renosterbos with a formula that has been around for centuries to create a classic dry gin and a recipe that we could call our own\u201d, says brand manager for Wixworth Gin, RGBC, Zonja Penzhorn.<\/p>\n

Penzhorn points out that Stratitude was a perfect fit for the brand: \u201cWe appointed Stratitude because they instantly understood and embraced our brand and positioning. They are a humble group of people who celebrate each other\u2019s uniqueness and want to make a real impact. It\u2019s what makes them original\u201d.<\/p>\n

Stratitude managing director, Sylvia Schutte, had this to say about working with the RGBC brand: \u201cWixworth is a really great brand with a unique story, and a perfect brand-agency match. We jumped at the opportunity to work with people who share the same ethos as us, and are thrilled to be able to drive the brand forward in its new era\u201d.<\/p>\n

Wixworth Gin is handcrafted in South Africa from six botanicals and made according to its own recipe. The Classic Wix & Tonic is its signature serve that can be enjoyed anywhere, anytime. It is garnished with a wheel of lime (not the conventional lemon), which instantly enhances Wixworth\u2019s natural orange peel flavours.<\/p>\n

Visit www.wixworth.com<\/a> for more about Wixworth Gin.<\/p>\n","protected":false},"excerpt":{"rendered":"

RGBC, one of South Africa\u2019s largest distributors of premium alcohol brands, has appointed Johannesburg-based strategic communications and marketing agency, Stratitude, to promote Wixworth Gin\u2019s new positioning. Wixworth was launched to market in …<\/p>\n

RGBC appoints Stratitude for Wixworth gin\u2019s \u2018Be a classic positioning\u2019<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[1,6],"tags":[],"yoast_head":"\nStratitude | RGBC appoints Stratitude for Wixworth gin\u2019s \u2018Be a classic positioning\u2019<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stratitude.co.za\/blog\/rgbc-appoints-stratitude-wixworth-gins-classic-positioning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stratitude | RGBC appoints Stratitude for Wixworth gin\u2019s \u2018Be a classic positioning\u2019\" \/>\n<meta property=\"og:description\" content=\"RGBC, one of South Africa\u2019s largest distributors of premium alcohol brands, has appointed Johannesburg-based strategic communications and marketing agency, Stratitude, to promote Wixworth Gin\u2019s new positioning. Wixworth was launched to market in … RGBC appoints Stratitude for Wixworth gin\u2019s \u2018Be a classic positioning\u2019 Read More »\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stratitude.co.za\/blog\/rgbc-appoints-stratitude-wixworth-gins-classic-positioning\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratitude\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-28T07:54:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-31T09:25:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stratitude.co.za\/blog\/wp-content\/uploads\/2020\/01\/WixworthStratitudePRimage.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.stratitude.co.za\/blog\/rgbc-appoints-stratitude-wixworth-gins-classic-positioning\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.stratitude.co.za\/blog\/rgbc-appoints-stratitude-wixworth-gins-classic-positioning\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.stratitude.co.za\/blog\/#\/schema\/person\/8347bf8120e3f4c36278f2290ad36743\"},\"headline\":\"RGBC appoints Stratitude for Wixworth gin\u2019s \u2018Be a classic positioning\u2019\",\"datePublished\":\"2020-01-28T07:54:12+00:00\",\"dateModified\":\"2020-07-31T09:25:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.stratitude.co.za\/blog\/rgbc-appoints-stratitude-wixworth-gins-classic-positioning\/\"},\"wordCount\":398,\"publisher\":{\"@id\":\"https:\/\/www.stratitude.co.za\/blog\/#organization\"},\"articleSection\":[\"General\",\"Public Relations\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stratitude.co.za\/blog\/rgbc-appoints-stratitude-wixworth-gins-classic-positioning\/\",\"url\":\"https:\/\/www.stratitude.co.za\/blog\/rgbc-appoints-stratitude-wixworth-gins-classic-positioning\/\",\"name\":\"Stratitude | RGBC appoints Stratitude for Wixworth gin\u2019s \u2018Be a classic positioning\u2019\",\"isPartOf\":{\"@id\":\"https:\/\/www.stratitude.co.za\/blog\/#website\"},\"datePublished\":\"2020-01-28T07:54:12+00:00\",\"dateModified\":\"2020-07-31T09:25:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.stratitude.co.za\/blog\/rgbc-appoints-stratitude-wixworth-gins-classic-positioning\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.stratitude.co.za\/blog\/rgbc-appoints-stratitude-wixworth-gins-classic-positioning\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.stratitude.co.za\/blog\/rgbc-appoints-stratitude-wixworth-gins-classic-positioning\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.stratitude.co.za\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RGBC appoints Stratitude for Wixworth gin\u2019s \u2018Be a classic positioning\u2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.stratitude.co.za\/blog\/#website\",\"url\":\"https:\/\/www.stratitude.co.za\/blog\/\",\"name\":\"Stratitude\",\"description\":\"Through the line, full service marketing agency.\",\"publisher\":{\"@id\":\"https:\/\/www.stratitude.co.za\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.stratitude.co.za\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.stratitude.co.za\/blog\/#organization\",\"name\":\"Stratitude\",\"url\":\"https:\/\/www.stratitude.co.za\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.stratitude.co.za\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.stratitude.co.za\/blog\/wp-content\/uploads\/2021\/07\/LOGO-Stratitude.svg\",\"contentUrl\":\"https:\/\/www.stratitude.co.za\/blog\/wp-content\/uploads\/2021\/07\/LOGO-Stratitude.svg\",\"width\":400,\"height\":200,\"caption\":\"Stratitude\"},\"image\":{\"@id\":\"https:\/\/www.stratitude.co.za\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.stratitude.co.za\/blog\/#\/schema\/person\/8347bf8120e3f4c36278f2290ad36743\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.stratitude.co.za\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0f577c7a502fccc115c2ea5ee60d3acb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0f577c7a502fccc115c2ea5ee60d3acb?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.stratitude.co.za\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Stratitude | RGBC appoints Stratitude for Wixworth gin\u2019s \u2018Be a classic positioning\u2019","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stratitude.co.za\/blog\/rgbc-appoints-stratitude-wixworth-gins-classic-positioning\/","og_locale":"en_US","og_type":"article","og_title":"Stratitude | RGBC appoints Stratitude for Wixworth gin\u2019s \u2018Be a classic positioning\u2019","og_description":"RGBC, one of South Africa\u2019s largest distributors of premium alcohol brands, has appointed Johannesburg-based strategic communications and marketing agency, Stratitude, to promote Wixworth Gin\u2019s new positioning. Wixworth was launched to market in … RGBC appoints Stratitude for Wixworth gin\u2019s \u2018Be a classic positioning\u2019 Read More »","og_url":"https:\/\/www.stratitude.co.za\/blog\/rgbc-appoints-stratitude-wixworth-gins-classic-positioning\/","og_site_name":"Stratitude","article_published_time":"2020-01-28T07:54:12+00:00","article_modified_time":"2020-07-31T09:25:35+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.stratitude.co.za\/blog\/wp-content\/uploads\/2020\/01\/WixworthStratitudePRimage.png","type":"image\/png"}],"author":"admin","twitter_card":"summary","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.stratitude.co.za\/blog\/rgbc-appoints-stratitude-wixworth-gins-classic-positioning\/#article","isPartOf":{"@id":"https:\/\/www.stratitude.co.za\/blog\/rgbc-appoints-stratitude-wixworth-gins-classic-positioning\/"},"author":{"name":"admin","@id":"https:\/\/www.stratitude.co.za\/blog\/#\/schema\/person\/8347bf8120e3f4c36278f2290ad36743"},"headline":"RGBC appoints Stratitude for Wixworth gin\u2019s \u2018Be a classic positioning\u2019","datePublished":"2020-01-28T07:54:12+00:00","dateModified":"2020-07-31T09:25:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.stratitude.co.za\/blog\/rgbc-appoints-stratitude-wixworth-gins-classic-positioning\/"},"wordCount":398,"publisher":{"@id":"https:\/\/www.stratitude.co.za\/blog\/#organization"},"articleSection":["General","Public Relations"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.stratitude.co.za\/blog\/rgbc-appoints-stratitude-wixworth-gins-classic-positioning\/","url":"https:\/\/www.stratitude.co.za\/blog\/rgbc-appoints-stratitude-wixworth-gins-classic-positioning\/","name":"Stratitude | RGBC appoints Stratitude for Wixworth gin\u2019s \u2018Be a classic positioning\u2019","isPartOf":{"@id":"https:\/\/www.stratitude.co.za\/blog\/#website"},"datePublished":"2020-01-28T07:54:12+00:00","dateModified":"2020-07-31T09:25:35+00:00","breadcrumb":{"@id":"https:\/\/www.stratitude.co.za\/blog\/rgbc-appoints-stratitude-wixworth-gins-classic-positioning\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.stratitude.co.za\/blog\/rgbc-appoints-stratitude-wixworth-gins-classic-positioning\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.stratitude.co.za\/blog\/rgbc-appoints-stratitude-wixworth-gins-classic-positioning\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.stratitude.co.za\/blog\/"},{"@type":"ListItem","position":2,"name":"RGBC appoints Stratitude for Wixworth gin\u2019s \u2018Be a classic positioning\u2019"}]},{"@type":"WebSite","@id":"https:\/\/www.stratitude.co.za\/blog\/#website","url":"https:\/\/www.stratitude.co.za\/blog\/","name":"Stratitude","description":"Through the line, full service marketing agency.","publisher":{"@id":"https:\/\/www.stratitude.co.za\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.stratitude.co.za\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.stratitude.co.za\/blog\/#organization","name":"Stratitude","url":"https:\/\/www.stratitude.co.za\/blog\/","sameAs":[],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stratitude.co.za\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.stratitude.co.za\/blog\/wp-content\/uploads\/2021\/07\/LOGO-Stratitude.svg","contentUrl":"https:\/\/www.stratitude.co.za\/blog\/wp-content\/uploads\/2021\/07\/LOGO-Stratitude.svg","width":400,"height":200,"caption":"Stratitude"},"image":{"@id":"https:\/\/www.stratitude.co.za\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.stratitude.co.za\/blog\/#\/schema\/person\/8347bf8120e3f4c36278f2290ad36743","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stratitude.co.za\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0f577c7a502fccc115c2ea5ee60d3acb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0f577c7a502fccc115c2ea5ee60d3acb?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.stratitude.co.za\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.stratitude.co.za\/blog\/wp-json\/wp\/v2\/posts\/493"}],"collection":[{"href":"https:\/\/www.stratitude.co.za\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stratitude.co.za\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stratitude.co.za\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stratitude.co.za\/blog\/wp-json\/wp\/v2\/comments?post=493"}],"version-history":[{"count":2,"href":"https:\/\/www.stratitude.co.za\/blog\/wp-json\/wp\/v2\/posts\/493\/revisions"}],"predecessor-version":[{"id":573,"href":"https:\/\/www.stratitude.co.za\/blog\/wp-json\/wp\/v2\/posts\/493\/revisions\/573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stratitude.co.za\/blog\/wp-json\/wp\/v2\/media\/494"}],"wp:attachment":[{"href":"https:\/\/www.stratitude.co.za\/blog\/wp-json\/wp\/v2\/media?parent=493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stratitude.co.za\/blog\/wp-json\/wp\/v2\/categories?post=493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stratitude.co.za\/blog\/wp-json\/wp\/v2\/tags?post=493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}