{"id":645,"date":"2021-06-02T07:48:22","date_gmt":"2021-06-02T07:48:22","guid":{"rendered":"https:\/\/www.stratitude.co.za\/blog\/?p=645"},"modified":"2021-06-02T07:48:22","modified_gmt":"2021-06-02T07:48:22","slug":"rise-rise-content-marketing-heres-ensure-getting-right","status":"publish","type":"post","link":"https:\/\/www.stratitude.co.za\/blog\/rise-rise-content-marketing-heres-ensure-getting-right\/","title":{"rendered":"The rise and rise of content marketing \u2013 here\u2019s how to ensure you are getting it right"},"content":{"rendered":"

In 1996, Bill Gates wrote an essay entitled, \u201cContent is King\u201d, where he said that the broad opportunities for most companies involve supplying information or entertainment. <\/em>And in marketing, this statement is priceless and even more relevant today, than back in 1996.<\/p>\n

The rise in popularity of content\u00a0marketing\u00a0is largely thanks to how much\u00a0it\u00a0is about the customer, rather than the\u00a0marketing\u00a0or the company. Content\u00a0is\u00a0king\u00a0for two main reasons: attention and answers. When consumers check emails and browse through social media, they’re looking for something to engage with. By providing\u00a0content\u00a0for those searches \u2013 by providing answers \u2013 you’re able to attract and convert more of your targets.<\/p>\n

Content marketing\u00a0is an umbrella term covering a set of strategies, techniques, and tactics to fulfil business and customer goals, by using\u00a0content\u00a0across the customer journey and several business functions in a consistent, integrated and continuous way.<\/p>\n

It\u2019s a powerful tool that enables marketers to increase web traffic, boost sales and grow overall brand awareness because it:<\/p>\n

Builds trust with your audience<\/strong><\/p>\n

Today\u2019s consumers are smarter about how they consume content and share their personal information online. They are also less inclined to engage with your brand in exchange for mediocre and meaningless content. Building trust through quality content can lead to increased levels of engagement and interest in what you have to offer, and ultimately, establishing long-lasting relationships.<\/p>\n

To get this right, we\u2019re not talking content for the sake of content. People want high quality, useful, relevant, and engaging content about things that matter to them. \u00a0Attention spans are getting shorter and people hop from page to page, so always ensure that whatever content you publish, it is meaningful and valuable.<\/p>\n

Generates convertible leads<\/strong><\/p>\n

Content marketing generates more than three times as many leads as traditional advertising methods and costs 62% less. It enables you to connect with and inform your leads and customers directly, and in turn, improve your conversion rates. Customers are more likely to invest in what your brand is offering, if they have a strong idea of who you are and what you stand for.<\/p>\n

Sharpens your SEO strategy<\/strong><\/p>\n

SEO plays a direct role in how visible and accessible your brand is online, so it is important to leverage content to showcase your brand\u2019s value. Content marketing helps you to create more opportunities for your brand to get noticed by your audience, ultimately increasing your chances of making impressions and developing lasting relationships.<\/p>\n

The more quality content you create and publish, the more you\u2019re contributing to your overall online presence. Always keep in mind that SEO algorithms reward good quality content and punish poor quality content.<\/p>\n

Builds your reputation through increased authority<\/strong><\/p>\n

Producing great content shows the world that you are an expert in your field. The more quality content you have online, the more respect you will gain from your audience, which can increase your authority and credibility within your industry.<\/p>\n

Instead of simply showcasing what your business can do, offer practical suggestions in your content to demonstrate how it can help to solve users\u2019 problems, with content tricks like product or service feature guides, case studies that illustrate new needs and solutions, answers to solving common problems or thought leadership pieces.<\/p>\n

Enhances brand exposure<\/strong><\/p>\n

Every time you publish meaningful and engaging content, not only are you increasing the stickiness of your digital platforms in attracting users more often, but you are also contributing to your business\u2019s overall digital footprint and brand exposure. Content supports almost every aspect of your brand\u2019s strategy. A solid content marketing strategy can set your business apart in your industry and even outsmart bigger competitors.<\/p>\n

A well thought out and executed content marketing strategy enables you to promote your brand through various digital tactics. Using atomisation \u2013 taking one topic or idea and atomising it into multiple content bits or stories \u2013 will ensure that your content enjoys the maximum mileage it can get across platforms. This increases your digital and social media traction and allows for greater brand exposure.<\/p>\n","protected":false},"excerpt":{"rendered":"

In 1996, Bill Gates wrote an essay entitled, \u201cContent is King\u201d, where he said that the broad opportunities for most companies involve supplying information or entertainment. And in marketing, this statement is …<\/p>\n

The rise and rise of content marketing \u2013 here\u2019s how to ensure you are getting it right<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[1],"tags":[],"yoast_head":"\nStratitude | The rise and rise of content marketing \u2013 here\u2019s how to ensure you are getting it right<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stratitude.co.za\/blog\/rise-rise-content-marketing-heres-ensure-getting-right\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stratitude | The rise and rise of content marketing \u2013 here\u2019s how to ensure you are getting it right\" \/>\n<meta property=\"og:description\" content=\"In 1996, Bill Gates wrote an essay entitled, \u201cContent is King\u201d, where he said that the broad opportunities for most companies involve supplying information or entertainment. 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