{"id":732,"date":"2021-09-16T11:00:58","date_gmt":"2021-09-16T11:00:58","guid":{"rendered":"https:\/\/www.stratitude.co.za\/blog\/?p=732"},"modified":"2021-09-16T11:00:59","modified_gmt":"2021-09-16T11:00:59","slug":"stratitude-awarded-best-package-design-for-yottis-turkish-delight","status":"publish","type":"post","link":"https:\/\/www.stratitude.co.za\/blog\/stratitude-awarded-best-package-design-for-yottis-turkish-delight\/","title":{"rendered":"Stratitude awarded Best Package Design for Yotti\u2019s Turkish Delight"},"content":{"rendered":"\n<p>Stratitude is proud to be awarded \u2018\u2019Best Package Design\u2019\u2019<strong>&nbsp;<\/strong>for Yotti\u2019s Turkish Delight by DesignRush \u2013 a B2B marketplace connecting brands with agencies.<\/p>\n\n\n\n<p>The award is for a box design for Yotti\u2019s Turkish Delight, a brief the agency received when Beyers Chocolates acquired the business and wanted to revive and reposition one of South Africa\u2019s most loved Turkish delight sweets in the market.<\/p>\n\n\n\n<p>\u201cIt takes at least five impressions for a consumer to recognise your brand and its products, so your product packaging, logo and overall design really needs to make an impact in an instant,\u201d says Ch\u00e9lin Ramos, art director at Stratitude.<\/p>\n\n\n\n<p>\u201cPackaging of Turkish delight products is usually loud and boisterous, with vibrant colours, harsh patterns and detailed product photography \u2013 often taken at a side angle. With Yotti\u2019s, we decided to turn Turkish on its head,\u201d says Ramos.<\/p>\n\n\n\n<p>The rebrand initially focused on portraying <a href=\"https:\/\/www.beyerschocolates.com\/product-category\/yottis\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Yotti\u2019s Turkish Delight<\/u><\/a>\u00a0\u00a0through clean, top-view close-ups of the product. A new colour palette was created by pixel-searching the different Turkish delight pieces, and a series of custom patterns, true to Turkish tradition, was created to speak to each individual flavour. Gold textures were applied to the logo, patterns and typographical elements that added a luxurious touch to the brand.<\/p>\n\n\n\n<p>\u201cA refresh of your packaging \u2013 and having a little fun with it \u2013 can invite shoppers into buying it and loving it. That\u2019s what our brief for Yotti\u2019s Turkish Delight asked for, and it\u2019s exactly what we delivered on. We took Turkish delight from \u2018flavour of the month\u2019 to a long-lasting love affair, and it came in a box of delicate deliciousness,\u201d concludes Ramos.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.designrush.com\/best-designs\/packaging\/yottis-turkish-delight-package-design\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Click here<\/u><\/a>\u00a0to see the new packaging<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stratitude is proud to be awarded \u2018\u2019Best Package Design\u2019\u2019&nbsp;for Yotti\u2019s Turkish Delight by DesignRush \u2013 a B2B marketplace connecting brands with agencies. The award is for a box design for Yotti\u2019s Turkish &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.stratitude.co.za\/blog\/stratitude-awarded-best-package-design-for-yottis-turkish-delight\/\"> <span class=\"screen-reader-text\">Stratitude awarded Best Package Design for Yotti\u2019s Turkish Delight<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[1,8,12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stratitude | Stratitude awarded Best Package Design for Yotti\u2019s Turkish Delight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stratitude.co.za\/blog\/stratitude-awarded-best-package-design-for-yottis-turkish-delight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stratitude | Stratitude awarded Best Package Design for Yotti\u2019s Turkish Delight\" \/>\n<meta property=\"og:description\" content=\"Stratitude is proud to be awarded \u2018\u2019Best Package Design\u2019\u2019&nbsp;for Yotti\u2019s Turkish Delight by DesignRush \u2013 a B2B marketplace connecting brands with agencies. The award is for a box design for Yotti\u2019s Turkish &hellip; Stratitude awarded Best Package Design for Yotti\u2019s Turkish Delight Read More &raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stratitude.co.za\/blog\/stratitude-awarded-best-package-design-for-yottis-turkish-delight\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratitude\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-16T11:00:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-16T11:00:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stratitude.co.za\/blog\/wp-content\/uploads\/2021\/09\/awardsBlog-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" 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