{"id":817,"date":"2022-07-12T12:38:02","date_gmt":"2022-07-12T12:38:02","guid":{"rendered":"https:\/\/www.stratitude.co.za\/blog\/?p=817"},"modified":"2022-07-14T13:47:07","modified_gmt":"2022-07-14T13:47:07","slug":"chas-everitt-has-found-a-new-home-with-brand-agency-stratitude","status":"publish","type":"post","link":"https:\/\/www.stratitude.co.za\/blog\/chas-everitt-has-found-a-new-home-with-brand-agency-stratitude\/","title":{"rendered":"Chas Everitt has found a new home with brand agency Stratitude"},"content":{"rendered":"\n

Johannesburg, July 2022 \u2013 <\/strong>Leading real estate group Chas Everitt International has appointed Stratitude to enhance its brand strategy and implement a new omni-channel marketing campaign, with a focus on digital.<\/p>\n\n\n\n

\u201cWhat attracted us to Stratitude was their methodical approach and their focus on implementing outcomes-based marketing campaigns. They first partnered with us to renew and refocus our overarching brand strategy, then translated that strategy into a creative campaign that is being applied on a national, regional and local level,\u201d says Chas Everitt International CEO Berry Everitt.<\/p>\n\n\n\n

\u201cHaving a full team of digital marketing experts on hand to manage our marketing across web, search, social media and email, will ensure a consistent message across all channels and platforms, and create lead generation opportunities for our agents. This will require strategic alignment, investment and expertise, which is why the agency has integrated with our existing public relations consultancy, MegaTrends Media,\u201d he says.<\/p>\n\n\n\n

Everitt says the group has been building towards this moment for a long time, and that its appointment of Stratitude marks a significant step in its evolution, \u201cdelivering on our vision to be the agent of choice for our clients. By reaching our clients through every digital channel and by increasing our search, targeting, social media and reputation management capacity, we will continue to direct people to our rental or sales products.\u201d<\/p>\n\n\n\n

Sylvia Zanetti, managing director and chief strategist at Stratitude, says: \u201cThe real estate industry is undergoing a digital transformation, so it makes sense to take a digital-first approach when it comes to marketing. In addition, when people begin their property search, 93% now start with a search engine.<\/p>\n\n\n\n

\u201cFrom high-quality videos to engaging social media posts, when you tailor messaging according to the channel, you\u2019re delivering a memorable experience, and this will keep the Chas Everitt International brand front and centre, targeting the right audience. By focusing on digital, all campaigns can also easily be measured, ensuring they always refer back to the strategy.\u201d<\/p>\n\n\n\n

Chas Everitt International is one of South Africa\u2019s premier estate agency groups. It operates both locally and internationally, with over 100 offices and more than 1,000 agents nationwide.<\/p>\n","protected":false},"excerpt":{"rendered":"

Johannesburg, July 2022 \u2013 Leading real estate group Chas Everitt International has appointed Stratitude to enhance its brand strategy and implement a new omni-channel marketing campaign, with a focus on digital. \u201cWhat …<\/p>\n

Chas Everitt has found a new home with brand agency Stratitude<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[1],"tags":[],"yoast_head":"\nStratitude | Chas Everitt has found a new home with brand agency Stratitude<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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