{"id":88,"date":"2015-05-19T08:20:41","date_gmt":"2015-05-19T08:20:41","guid":{"rendered":"http:\/\/www.stratitude.co.za\/blog\/?p=88"},"modified":"2016-09-08T14:18:03","modified_gmt":"2016-09-08T14:18:03","slug":"how-to-achieve-employee-engagement","status":"publish","type":"post","link":"https:\/\/www.stratitude.co.za\/blog\/how-to-achieve-employee-engagement\/","title":{"rendered":"How to achieve employee engagement"},"content":{"rendered":"

Wouldn\u2019t it be great if employers could generate the same level of dedication in their staff that we see in the loyalty of sports fans to their team? How do you create the same passion and emotional buy-in for your employer brand?<\/em><\/p>\n

Employee engagement is the emotional, cognitive and physical investment of an employee to perform. A common challenge employer\u2019s face, is to get employees to buy into the brand\u2019s philosophy, energy and culture. How we communicate within a company and how we engage with employees is critical to brand success. How can companies achieve a high level of connection with their employees? How do we inspire our team?<\/p>\n

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      \n
    1. Align individual values to the organisation\u2019s ethos<\/em><\/strong><\/span> – \u201cEmployees can no longer be manipulated by a \u2018better the devil you know\u2019 ethos that downplays the competition,\u201d says Lloyd Ball, CEO of PLP. \u201cEmployers must identify and harness the attributes that will inspire employees\u2019 loyalty to ensure that their values and motivation are aligned to the organisation\u2019s ethos,\u201d he explains. Clearly define how you will engage your employees – it doesn\u2019t happen by process of osmosis.<\/li>\n
    2. Make your team superior<\/strong><\/em><\/span> –\u00a0An engaged employee would proudly talk about their organisation as a collective \u2018we\u2019 and be keen to show why their \u2018team\u2019 is superior to others. An organisation must determine their unique characteristics that can be easily communicated and, more importantly, boasted about to others. \u201cSpend time on communicating the vision and ethos to your team,\u201d Ball says.<\/span><\/span><\/li>\n
    3. Become the employer of choice<\/em><\/strong><\/span> –\u00a0The undisputed global employer of choice, Google, has characteristics that all companies could strive for – a good reputation, innovative products, a dynamic work environment and challenging work. These are attributes that all companies can strive for to make their company the employees\u2019 preferred choice.<\/span><\/span><\/li>\n
    4. Know that employee engagement determines customer loyalty<\/strong><\/em><\/span> –\u00a0Service delivery is central to the success of a business, however transactional efficiency is no longer sufficient to satisfy customers. Empathy, emotional connection and relationships have become an important part of the equation.\u00a0<\/span><\/span>Service delivery needs to provide an emotional experience to satisfy customers.<\/span><\/span><\/span><\/li>\n
    5. Emotional interaction leads to loyalty<\/strong><\/em><\/span> –\u00a0Research by Ask Afrika has shown that when employees have a positive appraisal of their work environment, it produces specific emotions which result in a certain level of service quality. Customers interpret this interaction positively, which in turn produces an emotion in the customer that could lead to loyal support and word of mouth promotion.<\/span><\/li>\n<\/ol>\n<\/ol>\n

      Traditionally, exclusively cognitive measures have been used to explain customer satisfaction. Now it seems obvious that emotions play an important role in explaining employee and customer satisfaction.<\/p>\n

      While we all find engagement in our own individual ways, there\u2019s no denying the value of identity and the attraction of being part of a bigger story and a winning team.<\/p>\n

      The Ask Afrika Orange Index provides customer service trends, insights and thought leadership based on 13 years of data, across 32 industries and 155 companies. A research survey called the Behaviour Sciences Package was included in the Index, designed specifically to measure emotional encounters between employees and customers.<\/em><\/p>\n

      About PLP:<\/strong><\/em><\/span><\/p>\n

      PLP Group (Pty) Ltd is a diversified services company that provides brand enhancement and stakeholder engagement solutions to clients and customers across Africa and the world.<\/p>\n

      Established in 1992, PLP is the go-to solution provider for customer and employee lifestyle programmes, business process outsourcing, sales, SME solutions and marketing. PLP partners with clients to provide products and services that help them build and grow their business and enhance their stakeholder value.<\/p>\n

      In the information age where everything is available, the necessity to create ease of access to relevant and trusted information has become imperative. PLP provides an umbrella of solutions available through one access point, to trusted service providers.<\/p>\n

      By the end of 2015 PLP will have independently owned operations in 23 African countries. As from 1 September 2014 PLP has a service footprint in the United States, Canada, United Kingdom, Europe, Australia, New Zealand and the Middle East. In conjunction with service partners in these countries, PLP provides extensive international services to local and African customers.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Wouldn\u2019t it be great if employers could generate the same level of dedication in their staff that we see in the loyalty of sports fans to their team? How do you create …<\/p>\n

      How to achieve employee engagement<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":89,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[16,1,12],"tags":[],"yoast_head":"\nStratitude | How to achieve employee engagement<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stratitude.co.za\/blog\/how-to-achieve-employee-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stratitude | How to achieve employee engagement\" \/>\n<meta property=\"og:description\" content=\"Wouldn\u2019t it be great if employers could generate the same level of dedication in their staff that we see in the loyalty of sports fans to their team? 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