{"id":910,"date":"2023-10-02T11:53:21","date_gmt":"2023-10-02T11:53:21","guid":{"rendered":"https:\/\/www.stratitude.co.za\/blog\/?p=910"},"modified":"2023-10-02T11:54:00","modified_gmt":"2023-10-02T11:54:00","slug":"stratitude-transforms-real-estate-through-emotion-for-chas-everitt-brand-campaign-and-takes-silver-at-new-gen-awards","status":"publish","type":"post","link":"https:\/\/www.stratitude.co.za\/blog\/stratitude-transforms-real-estate-through-emotion-for-chas-everitt-brand-campaign-and-takes-silver-at-new-gen-awards\/","title":{"rendered":"Stratitude transforms real estate through emotion for Chas Everitt brand campaign and takes silver at New Gen Awards"},"content":{"rendered":"\n

In a fiercely competitive South African real estate industry, Chas Everitt wanted a campaign that would set them apart in a crowded marketplace.<\/p>\n\n\n\n

The campaign that delivered on this brief not only made Chas Everitt stand out head and shoulders above other industry players but also resulted in a New Generation Digital and Social Media award win for Stratitude, Chas Everitt\u2019s marketing agency. <\/p>\n\n\n\n

Taking home silver in the \u201cMost Innovative Social and Digital Media Campaign by a Small Agency\u201d category was well deserved, considering the campaign behind the entry.<\/p>\n\n\n\n

\u201cCreatively we had to consider how to position them in a saturated industry landscape, with the market\u2019s focus on transactional marketing, and a lack of emphasis on brand building. Our mission was clear: develop a campaign that would strike an emotional chord with the audience while firmly establishing the Chas Everitt brand,\u201d says Sylvia Zanetti, Lead Strategist and MD of Stratitude.<\/p>\n\n\n\n

At the core of the Chas Everitt GO brand campaign lies a powerful and emotionally resonant creative concept \u2013 the recognition that purchasing a home transcends a mere transaction; it\u2019s a profound journey of individuals realising their dreams.<\/p>\n\n\n\n

\u201cThis concept perfectly aligned with our positioning as the real estate company that not only comprehends the significance of the life-changing decision made when purchasing a property but also reinforced our commitment to being a trusted guide for our customers throughout the transformative process,\u201d says Berry Everitt, CEO of Chas Everitt International property group.<\/p>\n\n\n\n

The approach humanised the real estate experience, going beyond property and finances to explore the aspirations, desires and dreams of people. The campaign, which was predominantly digitally focused, underpinned the fact that Chas Everitt understands that a home is not merely a structure; it\u2019s the canvas upon which individuals paint their life stories. \u201cBy spotlighting this human element, we differentiated Chas Everitt in an industry often perceived as purely transactional,\u201d says Zanetti.<\/p>\n\n\n\n

The campaign was rolled out across all digital platforms, with content crafted to convey the concept on a national as well as regional and branch level, which made this campaign a perfect entry in the \u201cinnovative\u201d category. <\/p>\n\n\n\n

\u201cWe worked closely with the Chas Everitt national brand team but then took a deep dive into creating tailored campaigns for offices on a local level \u2013 thereby taking a brand campaign and making it relevant to local buyers and sellers.<\/p>\n\n\n\n

\u201cAlso central to the campaign concept is empowerment. We convey that Chas Everitt is more than a real estate agency; it\u2019s a partner in making dreams come true. Whether clients are transitioning to a new neighbourhood, a different province or relocating internationally, Chas Everitt stands by them every step of the way. We amplify the message that we don\u2019t just sell properties; we facilitate life-changing decisions,\u201d continues Zanetti.<\/p>\n\n\n\n

\u201cThe campaign has impacted our business by unifying our teams across the country and internationally to drive one brand promise across all our digital platforms. This is no small feat but partnering with Stratitude has made that all possible,\u201d says Everitt.<\/p>\n\n\n\n

The Chas Everitt GO brand campaign redefines real estate marketing, forging deep emotional connections with the audience and solidifying Chas Everitt as the ultimate guide in the pursuit of dreams.<\/p>\n\n\n\n

Read more about the event, hear from founder Stephen Paxton and view the complete list of winners, here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a fiercely competitive South African real estate industry, Chas Everitt wanted a campaign that would set them apart in a crowded marketplace. The campaign that delivered on this brief not only …<\/p>\n

Stratitude transforms real estate through emotion for Chas Everitt brand campaign and takes silver at New Gen Awards<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[1],"tags":[],"yoast_head":"\nStratitude | Stratitude transforms real estate through emotion for Chas Everitt brand campaign and takes silver at New Gen Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stratitude.co.za\/blog\/stratitude-transforms-real-estate-through-emotion-for-chas-everitt-brand-campaign-and-takes-silver-at-new-gen-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stratitude | Stratitude transforms real estate through emotion for Chas Everitt brand campaign and takes silver at New Gen Awards\" \/>\n<meta property=\"og:description\" content=\"In a fiercely competitive South African real estate industry, Chas Everitt wanted a campaign that would set them apart in a crowded marketplace. 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