{"id":930,"date":"2023-12-06T06:58:27","date_gmt":"2023-12-06T06:58:27","guid":{"rendered":"https:\/\/www.stratitude.co.za\/blog\/?p=930"},"modified":"2023-12-06T07:05:18","modified_gmt":"2023-12-06T07:05:18","slug":"making-innovation-stick","status":"publish","type":"post","link":"https:\/\/www.stratitude.co.za\/blog\/making-innovation-stick\/","title":{"rendered":"Making Innovation Stick"},"content":{"rendered":"\n

At Stratitude, we often encounter clients who are enthusiastic about new innovative ideas, concepts or revenue opportunities. While we share in this excitement, we’ve also observed the challenges that can arise when transforming these concepts into reality. Instead of viewing innovation as one-off opportunities, we firmly believe that true innovation should be ingrained in a company’s DNA.<\/p>\n\n\n\n

Here are four areas where businesses can make this happen:<\/p>\n\n\n\n

Driving the innovation engine<\/strong>: Innovation isn’t just a fancy buzzword; it’s the secret sauce behind business growth. While creativity sows the seeds of bright ideas, innovation brings them to life. Investing in innovation pays off in both the short and long run, making it a savvy move for any business aiming for long-term success.<\/p>\n\n\n\n

Preparing for the future, today<\/strong>: Success in the coming years demands a long-term vision and an appetite for change. Simply adhering to the status quo won’t suffice. Recent events like the COVID-19 pandemic have underscored the importance of the ability to anticipate and adapt.<\/p>\n\n\n\n

But here’s the catch \u2013 choosing where to focus your innovation efforts can be as tricky as choosing the perfect pizza topping. It’s a strategic game. You must analyse your market, understand your customers’ pain points, and leverage what makes your business unique. This way, you’ll know precisely where to invest your innovation mojo.<\/p>\n\n\n\n

The power of collaboration<\/strong>: Innovation should be seen as a team sport. Rather than burdening a single department or team, consider assembling a diverse crew with a range of insights and experiences. Collaboration fuels fresh perspectives, increasing the odds of successful innovation.<\/p>\n\n\n\n

Ask if it makes business sense<\/strong>: Ideas are great, but if they don’t ultimately benefit the business, they should remain nothing more than ideas. Evaluating innovative ideas strategically simply makes good business sense. Each new concept should be thoroughly examined, considering its potential impact on the business. This assessment involves understanding the resource investment required, whether it’s in manpower or finances, to bring the new idea to life and weighing it against the anticipated growth and benefits it could bring. It’s about striking a balance between investing resources intelligently to foster growth and ensuring that the potential returns justify the commitment.<\/p>\n\n\n\n

Investing in innovation today isn’t just about staying ahead of the curve; it’s about shaping the curve itself. By adopting a strategic approach to innovation, you’ll position your business for long-term success in an ever-evolving marketplace.<\/p>\n\n\n\n

Reference:  Thought leadership article by Sylvia Zanetti, MD of Stratitude, published in Brands & Branding 2023<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

At Stratitude, we often encounter clients who are enthusiastic about new innovative ideas, concepts or revenue opportunities. While we share in this excitement, we’ve also observed the challenges that can arise when …<\/p>\n

Making Innovation Stick<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[20],"tags":[],"yoast_head":"\nStratitude | Making Innovation Stick<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stratitude.co.za\/blog\/making-innovation-stick\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stratitude | Making Innovation Stick\" \/>\n<meta property=\"og:description\" content=\"At Stratitude, we often encounter clients who are enthusiastic about new innovative ideas, concepts or revenue opportunities. 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