Full-service agency Stratitude is celebrating its eight-year anniversary with pro bono client, Sunshine Association. This non-profit organisation has, for the past 42 years, been supporting children with intellectual, developmental and physical disabilities.
“We are constantly amazed by the dedication and hard work of all the staff at Sunshine and we love that they bring real change to the lives of the children who are in their care,” says Sylvia Schutte, managing director at Stratitude. “We are inspired by the work they do and we are proud to assist them with their marketing needs.”
The agency manages Sunshine Association’s communication requirements and campaigns, including direct marketing, outdoor branding, advertising, PR and social media. In addition, Stratitude has managed various successful initiatives for Sunshine Association, including Walk the Talk, Mandela Day and Casual Day.
Nelson Mandela believed that education was a powerful weapon that could be used to change the world. In honour of what would be Madiba’s 100th birthday, Stratitude initiated a popcorn sales drive to raise money and this amount, together with a financial contribution from the agency, will be used to buy educational toys for the children at Sunshine Association.
“We salute Sunshine for everything they do and it’s been an honour to be part of their journey for the past eight years. Even with reduced funding they still manage to support disabled children, as well as the children’s families and the communities in which they live. This shows the absolute commitment of all the staff, volunteers and supporters, and it reaffirms why they are our charity of choice. We look forward to a long partnership with Sunshine,” says Schutte.