The rise and rise of content marketing – here’s how to ensure you are getting it right

In 1996, Bill Gates wrote an essay entitled, “Content is King”, where he said that the broad opportunities for...

Thought leadership – the silver bullet in your content marketing arsenal

With the B2B sales environment getting increasingly more competitive, and decision-makers seeing little or no differentiation between competitors, there...

Making it matter for small business, communities and employees

Being committed to economic and social transformation is more than just lip service at Stratitude.  Annually, the agency implements...

This vital element could make or break your UX strategy

Johannesburg – One of the most important factors when developing and executing a UX (user experience) strategy is relevant user...

Is your business forgetting to say ‘Thank you’?

Rewards and recognition in a remote-working world As the debate about what work will look like in the future...

Stratitude steps up to empower women with bursary initiative

Stratitude, a strategic creative agency, has again demonstrated its commitment to empower women in the workplace by selecting four...

Tips to look great in a video meeting

Helpful tips to look great in a video meeting As marketers, we spend hours developing, refining, defining and managing...

Are your marketing leads not converting? This could be why and how to solve it.

As marketers, we help our clients generate plenty of leads from their websites and social media. But often we...

2021: The Year That We MAKE IT MATTER

2020 was an extraordinary year. While the global pandemic may have brought with it more uncertainty and setbacks than...

How to drive successful university applications during a pandemic

Strategic creative agency, Stratitude, developed an integrated campaign to drive 2021 student applications at Nelson Mandela University The impact...

Creating unique experiences through gamification

By: Neil Bromehead, Digital Director at Stratitude As marketers, we often need to find new and innovative ways of...

The four lessons COVID-19 taught me about relationship management

By: Stella Carter, Head: Client Services at Stratitude Johannesburg, 08 October 2020 – We can all agree, 2020 has...

Naked marketing: Welcome to the new way of things

By Chélin Ramos, art director at Stratitude Johannesburg, 13 October 2020 – Human nature dictates that we’re not meant...

Are you using your customers to promote your business?

Here’s a trick you might’ve been missing out on all along Customer testimonials are great for business. Not only...

Stratitude steps up to support businesses with marketing expertise

Johannesburg – In a time when dreams have been dashed, new business ventures delayed and triple bottom lines slashed,...

Stratitude achieves back-to-back Level 2 B-BBEE ratings

For the second year in a row, Stratitude has achieved a Level 2 Broad-Based Black Economic Empowerment (B-BBEE) rating....

It’s never too late to say thank you

By Chélin Ramos, Art Director If the last few months have proven anything, it’s that nothing is certain but...

Business marketing in lockdown

Helpful tips to ensure your business makes the most of the lockdown period With the South African lockdown period...

Don’t let your content marketing go underground during lockdown

As social distancing and lockdowns force people to spend their time indoors, everyone is turning to the internet to...

Are you wasting your time and money looking for a creative agency?

This is why you should be looking for creative problem solvers instead. We no longer call ourselves a creative...

The UN asked for help, Stratitude stepped up

The United Nations has asked creatives around the world to submit their ideas to educate people about COVID-19 and...

Digital Content is meaningless without unique experiences

By Darren Johnston, Copywriter at Stratitude   In the effort to keep up with trends and consumption patterns of always-on consumers, brands and creatives are...

Coronavirus Communication Pack

With the announcement by our President, COVID-19 is on everyone’s minds and is an important and urgent topic in...

Managing your business’ coronavirus communication

President Cyril Ramaphosa has declared a national state of disaster and with many areas of life being impacted as...

Nelson Mandela University enhances digital strategy with launch of new web portal

Nelson Mandela University recently launched an updated and expanded version of their web platform, after extensive research, planning and...

The importance of your people knowing their purpose

Aligning internal brand, purpose and culture Brands with purpose rise to the top. However, when employees have no personal...

RGBC appoints Stratitude for Wixworth gin’s ‘Be a classic positioning’

RGBC, one of South Africa’s largest distributors of premium alcohol brands, has appointed Johannesburg-based strategic communications and marketing agency,...

Interactive content is no longer a “nice to have”

By Neil Bromehead, Digital Director at Stratitude It’s trends time again in digital land and if you’ve been paying...

10 lessons I’ve learned in 10 years of running an agency

October marks ten years since I started Stratitude and I’m proud that the company today is an award-winning, full-service...

Stratitude Achieves Level 2 B-BBEE rating

Stratitude is proud to announce that it has achieved a Broad-Based Black Economic Empowerment (B-BBEE) Level 2 status. The...

Stratitude appointed as new agency for Constantia Insurance’s EthiQal

Johannesburg – Constantia Insurance has appointed full-service marketing agency Stratitude for all their brand and communication requirements for EthiQal,...

How healthy is your brand?

Do you feel like your brand is not in the shape it used to be, is a little off-colour...

The power of retargeting – how to move your customers from wanting what you have to offer to needing it

My fiancé was at home a few weeks ago and decided to go onto her favourite online shopping store...

Employee benefit marketing: Here’s how to ensure your staff know and use their benefits

Companies offer amazing benefits. We know this because we help several blue chip clients market these benefits to their...

Mindful marketing: A New Year’s resolution that will help you achieve results faster

For years I quoted best-selling author Malcolm Gladwell’s theory that it takes 10 000 hours to master a craft....

How can I use LinkedIn to boost my B2B business?

Are you on LinkedIn? If you’re in the B2B space, here’s why it should be one of your New...

Want a more effective marketing agency? Let them into the inner circle

Why do agencies prefer to deal at executive level? Well, he who manages the budget, makes the decisions. Yes,...

Selecting a new agency? Here’s how to manage your pitch (and download a FREE scorecard)

Selecting an agency is not easy. We get it! Sitting on the agency’s side, we can see how difficult...