Development Isn’t the Last Step.  It’s the Engine.

Development Isn’t the Last Step. It’s the Engine.

At a lot of agencies, development is the final handover. Strategy does the thinking.Creative does the magic.And then someone says,…
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DECODING MARKETING AI.

DECODING MARKETING AI.

Artificial Intelligence is transforming the way businesses operate, make decisions and communicate. With so much noise around the topic, we…
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SEARCH IS NO LONGER JUST ABOUT RANKING FIRST.

SEARCH IS NO LONGER JUST ABOUT RANKING FIRST.

It’s about being chosen by AI. This infographic shows the key signals that help brands build credibility, visibility, and trust…
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RANKING IN THE AGE OF AI SEARCH

RANKING IN THE AGE OF AI SEARCH

Search has changed – and it’s not just about Google anymore. Consumers are increasingly turning to AI tools like ChatGPT,…
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ARE YOU TRACKING THE MARKETING METRICS THAT ACTUALLY MATTER?

ARE YOU TRACKING THE MARKETING METRICS THAT ACTUALLY MATTER?

Marketing teams are under pressure. Budgets are scrutinised. Boards want proof. And every line item is expected to show a…
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THE RISE OF AI: THE ANALYTICS TAKEOVER!

THE RISE OF AI: THE ANALYTICS TAKEOVER!

From Search to Chat: A Shift in Discovery In our own recent review of client websites, we noticed something unusual….
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SHOPPING AROUND FOR A NEW AGENCY? WHY A CLEAR STRATEGY MAKES ALL THE DIFFERENCE

SHOPPING AROUND FOR A NEW AGENCY? WHY A CLEAR STRATEGY MAKES ALL THE DIFFERENCE

When you’re in the market for a new marketing or creative agency, it’s tempting to send out an RFQ (Request…
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Likes Don’t Pay The Bills. Leads Do.

Likes Don’t Pay The Bills. Leads Do.

It’s easy to get caught up in the feel-good numbers. A post goes live. The likes roll in. It looks…
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Outsmarting the Competition Beats Outspending Them

Outsmarting the Competition Beats Outspending Them

AT STRATITUDE, WE DON’T BELIEVE IN GUESSWORK. We give our clients a competitive edge by helping them understand not only…
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Creating Smiles Honoured at the Globey Awards 2025

Creating Smiles Honoured at the Globey Awards 2025

Stratitude’s campaign for Chas Everitt, Creating Smiles, has been recognised as a runner-up in the Most Effective category at the prestigious Globey Awards, hosted…
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If A Man’s Got To Have A Code

If A Man’s Got To Have A Code

As artificial intelligence continues to embed itself into the marketing landscape, the need for responsible usage has become imperative for…
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Turning Clicks into Leads

Turning Clicks into Leads

We all love a good like, a fire emoji in the comments, or a share that makes us feel seen….
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What Makes a Website ‘Award-Winning’? 

What Makes a Website ‘Award-Winning’? 

It has to tick the boxes.  Receiving an award is wonderful recognition for a job well done. It means your…
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SEO = Word of Mouth, Amplified! 

SEO = Word of Mouth, Amplified! 

Here’s my view on SEO and why it’s beyond important: SEO = Word of Mouth. Imagine you’re chatting with a…
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EXPLORING THE WORLD OF AI IN AD LAND

EXPLORING THE WORLD OF AI IN AD LAND

Advertising has a new BFF, and it’s called AI! This game-changer is reshaping everything in the ad world, from brainstorming…
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The Art of Crafting Award-Winning Email Newsletters: Key Strategies and Tips 

The Art of Crafting Award-Winning Email Newsletters: Key Strategies and Tips 

“We’ve tried email newsletters, but they just don’t work for us. It was a waste of time, effort, and money.” …
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We’ve got SEVEN New Gen Finalists!

We’ve got SEVEN New Gen Finalists!

We’re absolutely thrilled to announce that we’re finalists in the New Gen Awards! This prestigious programme has been celebrating the…
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AMIN Worldwide Announces Globey Award Nominees

AMIN Worldwide Announces Globey Award Nominees

Fourth Annual Awards Highlight Innovative Advertising The Advertising & Marketing Independent Network (AMIN) Worldwide has announced the nominees for its…
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The Evolution of Marketing: Technology as the New Competitive Edge

The Evolution of Marketing: Technology as the New Competitive Edge

While traditional creative concepts have long been the cornerstone of marketing strategies, the tides are turning, placing technology at the…
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Exciting Partnership Announcement: Stratitude Teams Up with Fyr to Elevate Digital Marketing Solutions in Africa 

Exciting Partnership Announcement: Stratitude Teams Up with Fyr to Elevate Digital Marketing Solutions in Africa 

[JHB, 7 June 2024] – Stratitude, a leading full-service agency, is proud to announce its strategic partnership with Fyr, a…
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