Stratitude’s campaign for Chas Everitt, Creating Smiles, has been recognised as a runner-up in the Most Effective category at the prestigious Globey Awards, hosted by the Advertising & Marketing Independent Network (AMIN) Worldwide. The awards took place in June at the networks’ Global CEO Conference in London, celebrating the most creative, effective, and collaborative campaigns from AMIN’s 60+ member agencies worldwide.
The Globey Awards honour campaigns that push creative boundaries, deliver measurable results, and showcase exceptional collaboration between agencies and clients. This year’s competition attracted outstanding entries from across the globe, making recognition in any category a significant achievement.
“As Chas Everitt’s brand agency, we wanted to go beyond property listings and sales to uncover the heart of what makes the brand different,” says Sylvia Zanetti, Managing Director of Stratitude. “Our research revealed that Chas Everitt’s strength lies in its agents’ personal dedication – guiding clients with professionalism, care, and authenticity. A smiling client became the ultimate measure of success, inspiring our promise: Creating Smiles – one property at a time.”
Berry Everitt, CEO of Chas Everitt, adds: “The ‘Creating Smiles’ campaign truly reflects who we are as a brand. It’s not just about selling properties; it’s about building relationships and creating positive experiences for our clients. This recognition on the global stage reinforces the value of putting people at the heart of everything we do.”
The Creating Smiles campaign cut through the noise in South Africa’s property market by focusing on human connection over purely transactional messaging. This approach earned the campaign recognition alongside some of the most impactful work from agencies around the world.
“Being acknowledged at the Globey Awards affirms that the most effective campaigns connect with people in meaningful ways,” Zanetti adds. “It’s about creating moments that inspire, uplift, and leave a lasting impression.”
About the Globey Awards
The Globey Awards are presented annually by AMIN Worldwide to celebrate excellence in advertising and marketing across its international network. Judged by industry leaders, the awards spotlight campaigns that embody creativity, effectiveness, and collaboration, setting new standards for the industry.