Likes Don’t Pay The Bills. Leads Do.

It’s easy to get caught up in the feel-good numbers. A post goes live. The likes roll in. It looks great. But did it bring in new business?

Social platforms are built to reward visibility. So it’s no surprise that likes, shares and followers still dominate reports. But these metrics are shallow. They rarely show intent, and often come from the wrong audience altogether.

A like takes a second, but it doesn’t mean that someone has read your message. It doesn’t mean they want to work with you.