There are many tricks to generate leads quickly, but if they’re low-quality, they add little value to your business. You need high-quality leads with the potential to convert, either now or later.
Here are eight simple and practical ways to generate quality leads through digital marketing:
1. Offer something for free
We aren’t suggesting you start giving away free products or services, although everyone does love a freebie! But you can quickly grow your email list if you offer your digital audiences something valuable for nothing.
People react well to great content. Suppose you’re regularly publishing killer content on your website and social media platforms. In that case, you can compile it into larger formats and offer it as a free download.
Think:
- Step-by-step tutorials
- Industry tips
- In-depth guides on industry topics
- Free checklists
Promote these on digital to generate new leads.
2. End your blog with a strong call to action
Blogs have a clear purpose: they’re packed with fresh, valuable content that helps your business get discovered on social media and drives traffic to your website, where prospects can learn more about your product or service, and ultimately buy from you.
By placing a call to action on every blog post, you pique their interest and prompt your readers to engage. For example, if people are reading a post on business insurance, you can ask them if they want to download The Ultimate Guide to Save on Your Business Insurance. By doing this, you’re adding value to potential customers’ lives and roping people – who are interested in what you have to offer – into your database.
3. Optimise your website for conversions
Ensure your website is geared to capture leads – quickly and effectively. Build, design and embed lead forms across your site (not just on the contact us page), so that they are easy to find and even easier to complete.
4. Use your customers
One of your most powerful lead generators is the people who have already done business with you – your customers. Create campaigns to turn your customers into repeat buyers. Ask for testimonials and referrals and showcase these on your digital platforms. Reward them for buying from you and invite their networks to buy from you too.
5. Have an opinion and talk about it
Create content that offers an opinion about relevant topics and trends in your industry. Being a thought leader positions you as an expert in your field, adds credibility to your brand and helps your content gain traction in the media. By posting quality content on community groups and thought leader pieces on your own digital platforms, you introduce yourself as a business that stands out from the crowd.
6. Create a value-packed newsletter
No, email is not dead! And no, people don’t delete everything in their inboxes because they are bombarded with emails. Send customers newsletters packed with relevant, valuable information and not only will you get the clicks, but your brand will also stay top of mind. A newsletter is a great way to share promotions, product updates, upcoming events, recommended reading from thought leaders and your latest blog posts.
7. Budget for social media advertising
Social media platforms have powerful targeting capabilities that show ads to the people who are most likely to be interested in your product or service. Paid social media campaigns enable you to be specific about the audiences you want to target. You can segment audiences based on:
- Geographic location (city, radius around a specific location, climate)
- Demographics (age, gender, education, job title)
- Psychographics (interests, lifestyles, motivations, attitudes)
- Behaviour (purchasing habits, brand interactions, user status)
8. Hire a solid pay-per-click specialist
Paid advertising lets you choose the type of users that visit your website and target people who have the highest conversion potential. Pay-per-click (PPC) also helps you capture leads that might not yet be ready to buy now, but offer the potential to purchase from you in the future.
Instead of focusing your energy on running PPC campaigns, as a PPC agency we manage your advertising for you, so you can focus on converting leads into sales.
It’s about generating leads that matter
If they are not good-quality then high volumes of leads are useless. Using clever marketing techniques and methods will ensure you get quality, convertible leads that have real business potential.
Digital marketing companies can help you raise your lead generation game. Chat to us – we can help! Reach out to us by sending an email to info@stratitude.co.za.