With so many employees returning to their offices for work, isn’t it time you look at how you brand your business on the inside, to ensure your culture shines through from the moment staff enter your building?
Your employees are your brand and they determine your customer experience, but often they are excluded from the branding exercise. Your office branding should inject personality into your work space and not just be about splashing your logo all over the walls.
Not only will it make your staff feel part of an inclusive environment, but it also sends a message to new talent, visually highlighting what the business stands for and showing what the culture is like.
A branded workplace sets the tone and culture of your business, and reminds employees of their purpose and the role they play to achieve that purpose.
Take for example the branding we developed for Hey Jude. As a vibrant, solution-driven tech company, Hey Jude wanted to create an environment where staff know what the purpose and goals are, while reinforcing the brand promise and incorporating the values and passion of the business.
The result is big, bold and colourful branding throughout the offices, applied in different mediums from glass panels to custom wallpaper and hanging wall coverings. High traffic areas as well as meeting rooms and even management cubicles were considered, to ensure that the Hey Jude story is seamlessly integrated with the workspaces.
By ensuring that the same branding is pulled through internal communication as well as operationally, by using words and the tone set by the brand in team meetings, operational processes and training, you make the content meaningful and engaging for the Hey Jude teams.
Internal branding is often overlooked but it’s a simple way to get your employees emotionally connected to your brand and the products or services you sell. Talk to us about professional branding for your offices that will give your employees a reason to care.
