Stratitude won three trophies at this year’s DMASA Assegai Awards. Two silvers were awarded to the agency; one in the Loyalty Programmes category for Cell C GetMore, and another in the Employee Relationship Marketing category for Multichoice MLife. The full service communications agency was also awarded a gold trophy in the Employee Relationship Marketing category for the Norton Rose REDbutler campaign.
“The Assegais are the only awards in the industry that measure ROI of campaigns and we are delighted with our wins,” says Sylvia Schutte, Managing Director of Stratitude. “We entered three campaigns and all three won awards. This is an indication that we are not only successfully building internal brands, but are also getting measurable results that staff are engaging with and responding to our marketing.”
This is the third year that Stratitude has won awards in the Employee Relationship Marketing category.
“Our silver award for Cell C’s customer loyalty programme, GetMore, is a wonderful achievement for us,” continues Schutte. “This year we entrenched ourselves in the loyalty industry with being the marketing agency for Cell C GetMore and being the PR agency for Absa Rewards. We understand our clients’ offering and by integrating communications into the entire sales and member engagement journey, we develop and implement campaigns that yield real results.”
“We implemented an exceptional creative strategy to engage customers outside of core products and thereby expand the brand’s sphere of influence,” says Schutte. “Every piece of marketing was designed to delight, surprise and reward members.”
Earlier this month Stratitude won a silver award at the New Generation Digital & Social Media Awards in the category Best Corporate Website and they were finalists in the Digital Agency of the Year category.
“As a full service agency it’s great that we can be recognised for such a wide variety of campaigns,” Schutte says. “We believe in partnering with our clients to implement creative campaigns that yield measurable results – and clearly we are getting it right.” Schutte concludes.