It’s a perfect world when chocolate comes to you. This is not just an empty statement because it’s exactly what integrated agency, Stratitude, is now offering chocolate lovers with the launch of My Chocolate Box – a monthly subscription box filled with premium chocolates and delicious treats.
“Who wouldn’t want a range of premium chocolates dropped off at their door?” asks Sylvia Schutte, managing director at Stratitude. “The boxes are different each month and include well-known local and international brands such as Beyers Chocolates, Sweetie Pie, Coach House, and Amarula Chocolate and Fudge, as well as other globally sourced chocolates. Some of these products are new to the market, so they won’t even be in stores yet.”
“Working on a monthly subscription campaign, and that being one for chocolates, is incredibly fun but it’s also a fiercely competitive industry. This is why we put a huge amount of research and thought into the strategy before starting on any designs. We want to appeal to the loyal chocoholic and so our creative direction was to use incredibly decadent images and rich, chocolatey colours that immediately make your mouth water,” says Schutte.
According to Schutte, it’s not just about creating a beautiful campaign, it’s about driving sales. All the elements developed by the agency, from the product video and outbound sales campaign, to the website and social media campaigns, are focussed on showing the value that subscribers will get for their monthly subscription and enticing them to join.
“We highlighted the brands that will be in the boxes, showing value for money and the added benefits that members will get, such as entries into monthly competitions, tickets to chocolate events and exclusive discount offers. Our creative team loved working on this concept and we’re incredibly proud of the final result. My Chocolate Box is every chocolate lover’s dream,” concludes Schutte.
My Chocolate Box is a subscription service where members pay R349 a month and receive a box of chocolatey goodness delivered right to their door. For more information visit: www.mychocolatebox.co.za