Being committed to economic and social transformation is more than just lip service at Stratitude.  Annually, the agency implements several initiatives to make a positive impact on small businesses, communities and employees, and with the country in the grips of COVID-19, these contributions have been even more impactful.

“We want to be the change that we want to see”, says Sylvia Zanetti, Stratitude’s managing director. “Our motto for this year is to ‘Make It Matter’ and for us, stepping up and supporting businesses, communities and individuals is about making a real impact and empowering people through our efforts.”

Supporting a female-owned SME 

In July 2020, at the height of lockdown, we were concerned about so many SMEs going out of business. We committed R50 000 in marketing expertise and services to help small businesses and entrepreneurs stay in business. One of the companies selected was Gazed Atelier – a Gauteng-based fashion brand run by designer Grace Mokhele.

Like many other retail clothing stores, Gazed was forced to shut its doors to comply with lockdown regulations. Grace needed to continue reaching her customers, and Stratitude stepped in to professionally brand her business and develop an e-commerce website.

By building this online shopping platform, not only did we enable Grace and her brand to offer a convenient and safer way for customers to shop and buy products, but we’ve put her business on the map and have helped her to reach a much larger customer base than she would’ve if she remained a store-only business.

Empowering women through our bursary initiative

As part of our ‘Make It Matter’ focus for 2021, the agency invested close to R100 000 in bursaries to further our commitment to empowering women in the workplace.

Four women from Stratitude’s parent company, PLP Group, were selected as beneficiaries. The women are currently enrolled in management skills courses that aim to improve personal growth, boost skill-sets and improve career growth.

These bursaries form part of our skills development strategy, and by contributing to the development and growth of these women, we believe we’re making a real impact, not only in their lives, but also in those of their families and communities.

Ensuring the team remain engaged and valued

Even though tech has made people more connected than ever, it has taken away opportunities for co-workers to properly interact with each other, and with that, opportunities to acknowledge each other and express gratitude.

“The agency encourages employees to work on-site and remotely,” says Sylvia Zanetti. “However, this has the challenge of great work not always being seen by the entire team or recognised by all.” To address this, the agency launched a rewards and recognition programme, which gives everyone an easy-to-access platform to give each other shout-outs for great work. Not only does our new platform enable us as an agency to value our people for their hard work, but it also helps our team focus on what truly matters to us – to make a difference to our clients and their customers.

Mentoring passionate individuals

We launched a mentorship programme to equip passionate, up-and-coming individuals with the skills and knowledge needed to thrive in the marketing industry. This ongoing programme offers candidates, particularly those who have not been exposed to formal marketing scenarios in the workplace, opportunities to broaden their knowledge and sharpen their skills in the marketing space.

We are focused on making a real difference, and we will continue to share knowledge, inspire, nurture and uplift each other, community members and small business people now and in the future.