Integrated agency Stratitude won six awards at the New Generation Social & Digital Media Awards ceremony that took place on 13th October in Sunninghill, Johannesburg.The New Generation Awards are in their fourth year and attract some of South Africa’s top social and digital media specialists. The gala has become a highlight amongst agencies and corporate South Africa.
“We’re absolutely elated with our awards,” says Sylvia Schutte, managing director at Stratitude. “Digital is one of Stratitude’s ten integrated offerings, which makes the haul of six New Generation awards even more significant. The awards won range from Best Integrated Marketing Campaign to Blogging Excellence, and this reinforces Stratitude’s position as one of the top integrated agencies in the market.”
Stratitude won two awards for their work with NEXT Solutions on GetMore – Cell C’s customer benefit programme. According to Schutte, their silver for Best Low Budget Campaign proves that you don’t need a huge budget to run an effective campaign, and their bronze for Best use of Social Media in a Loyalty Programme/Campaign shows that the agency really understands loyalty marketing.
“This is the fourth consecutive year that we’ve won awards for our work for NEXT Solutions. We continually push the bar with GetMore campaigns so that we exceed our client’s brief while still securing real, measurable results,” continues Schutte.
The agency won two awards for The Threaded Man – Africa’s largest men’s fashion and lifestyle portal, receiving a gold for Blogging Excellence and a bronze for The New Generation Social Wiz.
“We strongly believe that content is king and that followers will engage with a brand online if they find value in the content. These two awards illustrate that our strategy is on the right track,” explains Schutte.
In the Best Online Newsletter category Stratitude won bronze for client Indwe Risk Services, which is their third New Generation award for the insurance broker. The two previous awards were for Best Corporate Website and a gold for Best Intranet. The award shows that a well-constructed, thought-through online newsletter will drive traffic to the business website and social media platforms, and it gets the business to engage with its clients outside of their core business offering.
Stratitude also won a bronze award for Beyers Chocolates in the Best Integrated Marketing Campaign by an Agency. The entry profiled the website, social media, branding, packaging, advertising and PR.
“We’re incredibly proud of this award as it shows how we can take a strong concept and apply it across all marketing channels. This award demonstrates that we really do offer our clients an effective integrated solution that yields real results. With every client and every campaign, we focus on delivering innovative and relevant marketing that works,” says Schutte.