How we positioned Matrix as South Africa’s leading vehicle tracking and recovery brand in a competitive market.
We launched the “Matrix for Life” campaign with a heartfelt intention: to immerse customers in the Matrix experience beyond just their vehicles. It’s more than just a service; it’s a feeling – an assurance that Matrix is there for every aspect of your life. We wanted to create a concept that really captured what it means to go through life with Matrix. Through regular routines, highs and lows, hellos and goodbyes, and every other moment in their lives. Matrix is right by your side – monitoring, watching, tracking, and guiding you through every journey.
The campaign collateral included brand videos, print adverts, social media banners, social media posts and infographics.
Watch an overview of the campaign, below
If you want to successfully develop and implement a change management strategy, talk to us today.
Fill in your contact details and click send to download the easy-to-use form. It’s a simple and thorough checklist that will help you choose the best agency, based on your needs.