Description:

Are you passionate about digital media and are you driven by the end result? We are looking for a Paid Media Specialist who will be responsible for setting up, running, managing and driving all campaigns across our paid platforms. Primary platforms include but should not be limited to:

• Facebook
• Instagram
• LinkedIn
• Google AdWords

Responsibilities will include:

• Research capabilities from macro level down to deep persona level
• Insight-based narrative skills
• Prospect journey mapping methods
• Clever CTAs that optimise conversions
• Rich market insights

Your work priorities would include:

• Manage campaign set-up, delivery, performance, testing and reporting across digital and social channels including (but not limited to) Display, Paid Search, Paid Social and other digital marketing platforms as needed
• Maintain certifications, including but not limited to Google Ads, Facebook Blueprint, or others recommended by the company to build, bolster and develop your profile
• Create engaging ad copy, target relevant audiences and analyse keywords to ensure that KPIs are met.
• Working closely with the creative team to produce best-in-class content (display / remarketing ads, video, landing pages) to meet KPIs
• Set up conversion goals to track performance using Google Tag Manager and Google Analytics.
• Set up the relevant code to improve campaign performance, including remarketing and Facebook Pixel code.
• Build, manage and develop audience lists utilising audience manager. Candidate should have thorough knowledge on custom audience VS look-a-like audiences VS in market audiences
• Regularly assess and report on the performance of marketing campaigns and provide recommendations for improvement.

The ideal candidate would have a strong mix (ideally all) of the following:

• Minimum 2 - 3 years of experience implementing campaign set-up, delivery, performance, testing and reporting across digital and social channels including (but not limited to) Display, Paid Search, Paid Social for a diverse range of clients (B2B experience will be a bonus)
• Minimum 2 - 3 years working directly on the following ad platforms - Google Ads, Facebook Business Manager, LinkedIn Ads
• Proven track record of analysing data and trends in order to continually optimise media campaigns for efficient ROI
• Understanding of Google Analytics and Google Tag Manager to optimise and drive better campaign results

About the agency

At Stratitude, we are a team of dedicated professionals known for our exceptional creativity, innovative thinking, and unwavering commitment to achieving outstanding results for our clients. We believe in the power of collaboration and teamwork to create something truly magical.

You will be based in Johannesburg and will be working from our offices here in Randburg.

Are you the brilliant paid media specialist we’re looking for? Apply online now.

Alternatively send your CV to recruitment@stratitude.co.za.