There are many tricks to generate leads quickly, but if they are low-quality, they add little value to your business. You need high-quality leads with the potential to convert, either now or later.
We have put together nine simple and practical ways to generate quality leads:
1. Offer something for free
No, we are not suggesting you start giving away free products or services. The truth is, who doesn’t love freebies? You can quickly grow your email list if you can offer customers something valuable for nothing.
People react well to great content. Suppose you are regularly publishing killer content. In that case, you can compile it into larger formats and offer it as a free download.
Think:
- Step-by-step tutorials
- Industry tips
- In-depth guides on industry topics
- Free checklists
Promote these on social media to generate new leads.
2. End your blog with a strong call to action
Blogs have a clear purpose: they’re packed with fresh, valuable content that helps your business get discovered on social media, drive traffic to your website, where prospects can learn more about your product or service, and ultimately buy from you.
By placing a call to action on every blog post, you prompt your readers to engage and pique their interest. For example, people reading a post on personal insurance are asked to download The Ultimate Guide to Manage Your Insurance Premium Like a Pro. By doing this, you’re adding value to potential customers’ lives and roping people who are interested in what you have to offer into your database.
3. Optimise your website for conversions
Ensure your website is geared to capture leads – quickly and effectively. Build, design and embed lead forms across your site (not just on the contact us page), so that they are easy to find and even easier to complete.
4. Use your customers
One of your most powerful lead generators is the people who have already done business with you – your customers. Create campaigns to turn your customers into repeat buyers. Ask for testimonials and referrals, and reward them for buying from you and inviting their networks to buy from you.
5. Turn events into new leads
Yes, with COVID-19, many events have been put on hold. With the industry starting to open up again, there’s even more reason for you now to see every face-to-face interaction as a lead generation opportunity.
Attend events that your customers are attending, whether networking events, trade shows or conferences, exchange details with them and generate leads.
6. Have an opinion and talk about it
Create content that offers an opinion about relevant topics and trends in your industry. Being a thought leader positions you as an expert in your field, adds credibility to your brand and helps your content gain traction in the media.
You can post your views on community groups and introduce yourself as a business that stands out from the crowd.
7. Create a value-packed newsletter
No, email is not dead. And no, people don’t delete everything in their inboxes because they are bombarded with emails. Send customers newsletters packed with relevant, valuable information and not only will you get the clicks, but your brand will also stay top of mind.
A newsletter is a great way to share promotions, product updates, upcoming events, recommended reading from thought leaders and your latest blog posts.
8. Budget for social media advertising
Social media platforms like Facebook and Instagram have powerful targeting capabilities that show ads to the people who are most likely to be interested in your product or service.
Paid social media campaigns enable you to be specific about the audiences you want to target. You can segment audiences based on:
- Geographic location (city, radius around a specific location, climate)
- Demographics (age, gender, education, job title)
- Psychographics (interests, lifestyles, motivations, attitudes)
- Behaviour (purchasing habits, brand interactions, user status)
9. Hire a solid pay-per-click specialist
Paid advertising lets you choose the type of users that visit your website and target people who have the highest conversion potential. Pay-per-click (PPC) also helps you capture leads that might not yet be ready to buy now, but offer the potential to purchase from you in the future.
Instead of focusing your energy on running PPC campaigns, a PPC agency manages your advertising for you so you can focus on converting leads into sales.
It’s about generating leads that matter
If they are not good-quality, high volumes of leads are useless. Using clever marketing techniques and methods will ensure you get quality, convertible leads that have real business potential.
Need to raise your lead generation game? We can help. Reach out to us by sending an email to info@stratitude.co.za.